Jose Caballer (The Futur) – Advanced Strategy Bundle
3 Workbooks(PDF), 30 Videos (MP4)
If you went to a traditional design school, you learned how to design logos, photoshop images, and layout type for print and screens. But you didn’t learn how to architect a brand with real clients. So when a client approaches you to help them rebrand and build a website, you jump in and design. Deep into the project you realize what many of us in the industry have experienced— endless rounds of revisions, subjective feedback like “My wife doesn’t like it”, only to see any profit vaporize right before your eyes. Frustration sets in.
The problem? It’s really difficult to define a brand and even more difficult to design a site for a user that you don’t understand. What features and functions should you include? What’s important to them? Where do you start? That’s where CORE steps in.
We designed CORE to be a collection of 3 key exercises that help you define the brand, build user personas and prioritize goals (marketing, revenue and efficiency) with your clients. How? We simplify a complex process and break a brand into 7 primary attributes, like: voice/tone, culture and benefit/impact. By providing your clients with these prompts, you’ll be able to engage with them and elicit answers that are meaningful to them. Sounds simple? It is. We designed it that way. That’s just the beginning.
What is included in the core strategy kit?
Brand Definition Exercise : A 30 minute exercise that breaks down the process of creating a “brand statement” into a series of prompts that allow for a group to create this together.
User Definition Exercise : In this exercise you guide the group of stakeholders in the process of defining who their customers are and what their needs are.
Goals Definition Exercise : Imagine being able to get clear prioritized business goals from your client. This exercise does that for you.
Facilitation Handbook : A step-by-step handbook on how to facilitate a CORE Session
CORE Workbook and Examples
3 Real Life End-to-End Project Example
CORE empowers you, the designer, to hold work sessions with your clients to build consensus, surface insights and gain alignment for all the key stakeholders. You will go from order-taker to valued partner and engage at the highest level of brand strategy.
Jose Caballer is a creative entrepreneur, designer, facilitator, amateur chef, and meditation enthusiast. Today he combines his 20 years of design and businesses experience with his passion for teaching and trains thousands of professionals on webinars and in workshops worldwide.
Jose studied graphic design at Art Center College of Design and was then schooled by the .COM boom at Razorfish one of the first Digital Agencies in the 90’s. In 2001 he started his own pirate ship called The Groop a digital agency he ran for 11 years. There he got his “Street MBA” and got to work with diverse creative clients such as Al Gore, Jamie Oliver, Thomas Keller, Alice Waters, corporate clients like Disney and Nike and over 30 startups including MySpace and One Drop.
Today he combines his 20 years of design and businesses experience with his passion for teaching and trains thousands of professionals on webinars and in workshops worldwide.